Chanel two percent increase in the United States to enhance brand value

October 20 "Chanel Mobile Art Exhibition in New York" (Chanel Mobile Art Tour New York) in New York's Central Park, the venue opened. Planning design by architect Zaha Hadid, inspired by "Chanel 2.55 handbag (Chanel 2.55) Classic Quilted padding designed pavilion, it shows that the world's best selling Chanel handbags on this attention and pride. Venue showcased 20 artists from around the world. Lafayette Chanel designer Karl - Karl Lagerfeld were also at the rally in New York for the event.


Karl Lagerfeld of Chanel Mobile Art in New York attending the exhibition and actress photo


But the other is from Chanel's news may be more to stimulate your eyeballs: In the United States, from November 1 onwards, Chanel brand's products will rise in price by 20%. Some people can not help but want to scream: God, the recession brought relief to go to church, we still have the luxury price!

But the industry has said senior media people to understand: "prices for luxury goods, is a way to show their preservation of Chanel, there is often 1-2 times per year price increases. Least 5%, most had reached 12% Therefore, the amount announced price increases of 20%, is actually relatively high. "

Although it is not known whether Chanel Regional Implementation increase in the global order, especially in Asia (now compete for top luxury big market) consumers are more concerned about the price of luxury goods, after the consumption of luxury goods in Europe and the potential has reached the limit.